The Pure Genius of Plume

Dan McMahon, the Genius behind Plumemudguard

Dan McMahon, Brooklyn, USA

I ride a beautiful 30yr old vintage Raleigh racing bicycle and like many others who ride beautiful bikes, mudguards are an ongoing subject of conversation. Stylish bike lovers often don’t want an ugly mudguard on their streamlined fashionable mode of two wheeled transport…..and living in London where it rains fairly regularly makes this a logistical challenge! It was just that which inspired Dan McMahon (pictured above), when he was studying at Camberwell College of Arts, part of University of the Arts London and riding around London having to choose between getting wet or defacing his bike. Dan decided to try and find a design led answer to this challenge and after years of research, planning, a crowd funding campaign and blood, sweat and tears of course….PlumeMudguard was born! Plume is the world’s first recoiling bicycle mudguard.

Sleek, stylish, minimal Plume

Sleek, stylish, minimal Plume

It was when working for Chelsea College of Arts myself, I recently received our staff newsletter and spotted a story about Dan and his product being shortlisted for the 2014 Design of the Year. Finally, someone had invented a sleek utilitarian and yet stylish product to match my needs, and the needs of tens of thousands of riders around the world. I signed up for the Plume newsletter to find out when it would next be in stock. I was hooked!

Plume recoiled

Plume recoiled with it’s added reflector

Then I spotted that Plume was based in London and Brooklyn. I happened to be heading to Brooklyn soon after to visit friends so I got in touch with Dan to catch up with him and his awesome Plume. He was coming back from some travel the day before I left Brooklyn but we managed to cross paths a few hours before I flew back to London. It was great to meet the creative mind behind a product which I honestly believe is a little stroke of genius!

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As I truly believe in this product and feel the world should know too…I want to spread the “Gospel of Plume” so tell all your friends and feel free to re-blog or share this because if those who read it are half as excited about Plume as I am then they will be joyous of your sharing!

Dan McMahon, Brooklyn, USA

Dan McMahon, Brooklyn, USA

See Plume in 2014 Design of the Year exhibition in London until August and get in line for 2014’s hottest new product. And if you see this man….please shake his hand…for he has changed the cycle industry forever…Ride On Dan McMahon.


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